A Business model is the antidote to fear of commitment. Hopefully, you’re a list person, but a list is a short-term plan. Think how lists self generate when you have a business model. If you have your business road map, you can move freely from one step to the next on the way to your goals.
Look at it this way: if you’re not sure you have it in you or you’re not sure how big you want to get or what you want to stand for, you’ll hesitate. You’re not going to commit to a business partner, supplier or even to a needed certification if you cannot see beyond getting to market.
Someone has quoted (more elegantly) that people are afraid of success. True. If you are successful you MUST commit to a grotesque amount of work. You must commit to the product or service you stand behind. You must commit to the obstacles that lie ahead of you. The purpose of your venture is to be successful so you must commit to what you know must be done.
I met a woman who wanted to be caterer. She told me she had so many requests for her dishes that people wanted her to provide the food for their parties. Then she found out that if she was going to bring prepared food into banquet halls that she would need to get a special certification. The requirements for the certification included having a locked refrigerator and a lockable door to her prep and cooking area. Her response was, “Screw that!”
She couldn’t commit to the requirements so she threw the whole deal away. If she had planned out her business, she would have taken pride in being certified – it’s another horn to toot. Plans curb surprises, set expectations and most importantly give clear conscience to commitment.
Plan = Commitment