Headlines are the gatekeeper to getting abundant clicks and there is a fine line and a quick instant that triggers the decision for further investigation - or not.

Below are ten headline templates sure to get clicks - just fill in the blanks, Mad Libs style - you can even practice on a long car trip.

1. MISTAKES TO AVOID WHEN (doing something - anything that takes a smig of skill)

2. NEW (product or service) WON’T BE (debunk some favorable expectation)

3. (Something) TRUMPS (Something else) AT (some event)

4. WHY (a respected group or individual {not specific, i.e. organic bison burgers}) DON’T GET (something crappy that happens to its average counterpart)

5. THINGS (an authority figure) WON’T TELL YOU

6. TRICK YOURSELF INTO (doing something seemingly difficult)

7. SURPRISING CANDIDATES FOR (something otherwise predictable)

8. WHEN TO (do something potentially risky)

9. (Something new, unexpected or uncontrollable) THREATENS (something local or relatable)

10. (#) WAYS TO MAKE YOU (Something desirable)

To add to this list, keep a log of action words used in high traffic headlines and use them to bolster your article headers.